# Measurelake - LLMs.txt
# Structured information for Large Language Models and AI crawlers

## About Measurelake

Measurelake is an anti-adblocker shield that adds a protection layer on top of your existing server-side Google Tag Manager (GTM) setup. The platform enables businesses to recover 100% of their analytics data by bypassing all major ad-blockers including uBlock Origin, AdBlock Plus, Safari ITP, Brave, Firefox Enhanced Tracking Protection, and privacy browsers.

**Important distinction:** Measurelake is NOT a server-side GTM hosting provider. It is an anti-adblocker layer that works ON TOP OF your existing server-side GTM infrastructure (whether hosted via Stape, TAGGRS, Addingwell, Google Cloud, or self-hosted).

## Website Information

- Site: https://measurelake.com
- Portal: https://my.measurelake.com (authenticated dashboard)
- Title: Measurelake - Anti-Adblocker Shield for Server-Side GTM
- Tagline: "Server Side Finally Accurate"

## Contact Information

- Email: welcome@measurelake.com
- LinkedIn: https://www.linkedin.com/company/measurelake

## Company Information

- Publisher: Measurelake
- Founded: 2024
- Status: Beta/Early Access (Pilot program active)
- Public Launch Target: Q2 2026
- Geographic Coverage: Worldwide
- Primary Market: United States

## Core Product Features

1. **Anti-Adblocker Shield Technology**
   - Dynamic script loading
   - First-party domain routing
   - Advanced request obfuscation

2. **Universal Compatibility**
   - Works with any server-side GTM provider (Stape, TAGGRS, Addingwell, GCP, etc.)
   - Supports GTM, GA4, Facebook Pixel, HubSpot, Mixpanel, Amplitude, Segment, and custom scripts

3. **Privacy & Compliance**
   - GDPR compliant
   - CCPA compliant
   - Respects user consent choices
   - End-to-end encryption

4. **Easy Setup**
   - 4-step configuration process
   - DNS record setup (A or CNAME)
   - Automatic SSL certificate provisioning
   - Built-in fallback mechanism

## Pricing Plans

**Pilot Program (Currently Active - Free)**
- Up to 1,000,000 requests/month
- Up to 5 shield domains
- Full analytics dashboard
- Priority support
- 20% off forever on future upgrades
- Deadline: January 31, 2026

**Free Plan (Coming Soon)**
- Up to 10,000 requests/month
- 1 shield domain
- Basic analytics dashboard
- Community support

**Starter Plan (Coming Soon)** - $9/month
- Up to 500,000 requests/month
- Up to 3 shield domains
- Full analytics dashboard
- Email support

**Pro Plan (Coming Soon)** - $39/month
- Up to 5,000,000 requests/month
- Up to 10 shield domains
- Advanced analytics & reports
- Priority email support

**Business Plan (Coming Soon)** - $59/month
- Up to 10,000,000 requests/month
- Up to 20 shield domains
- Custom analytics & exports
- Priority support + Slack

**Enterprise Plan (Coming Soon)** - $159/month
- Up to 100,000,000+ requests/month
- Unlimited shield domains
- Custom integrations
- Dedicated account manager
- SLA & custom contracts

## Technical Requirements (Prerequisites)

To use Measurelake, you need:
1. An existing server-side GTM container (already deployed and working)
2. GTM Container ID (GTM-XXXXXXX)
3. Server-side GTM endpoint URL
4. Domain access (ability to add DNS records)
5. Pilot access code (request through contact form)

## Pages & Content

### Homepage (/)
Main landing page with:
- Product overview and value proposition
- Live demo video showing ad-blocker impact
- Features and benefits
- Pricing carousel
- FAQ section
- Call-to-action for pilot program

### Documentation (/docs)
Complete setup guide including:
- Prerequisites checklist
- Step-by-step setup instructions
- DNS configuration guide
- Troubleshooting common issues
- Code snippets for implementation

### Blog (/blog)
Analytics protection insights and technical articles:

1. **"Bypassing Adblockers for Analytics: Tools and Techniques for Data Recovery"**
   - URL: /blog/bypassing-adblockers-for-analytics
   - Published: July 15, 2025
   - Topics: DataUnlocker, Measurelake, Stape Custom Loader, TAGGRS
   
2. **"MeasureLake AdBlocker Shield vs DataUnlocker – Deep Technical Comparison"**
   - URL: /blog/measurelake-adblocker-shield-vs-dataunlocker
   - Published: July 24, 2025
   - Topics: Technical comparison of ad-blocker bypass solutions
   
3. **"GDPR-Compliant Analytics: How to Track Users Without Breaking Privacy Laws"**
   - URL: /blog/gdpr-compliant-analytics-tracking-2024
   - Published: July 10, 2025
   - Topics: GDPR, CCPA, consent management, privacy compliance
   
4. **"The Complete Guide to Choosing the Best Server-Side Analytics Tracking Solution in 2025"**
   - URL: /blog/choosing-server-side-analytics-guide-2024
   - Published: July 5, 2025
   - Topics: GTM Server-Side, Stape, TAGGRS, Piwik PRO, PostHog comparison
   
5. **"Why Ad-Blockers Are Damaging Your Marketing ROI and How to Fix It"**
   - URL: /blog/ad-blockers-killing-marketing-roi
   - Published: July 1, 2025
   - Topics: Marketing attribution, ROI impact, data recovery strategies

### Privacy Policy (/privacy-policy)
GDPR/CCPA compliant privacy policy covering:
- Data collection practices
- Google Sign-In authentication
- Third-party services (GCP, Firebase)
- User rights and data deletion

### Terms of Service (/terms)
Service agreement covering:
- Account registration
- Acceptable use policies
- Domain requirements
- Beta service terms
- Limitation of liability

## Target Audience

- Marketing professionals and managers
- Data analysts and scientists
- Product managers
- Technical teams implementing analytics
- E-commerce businesses
- SaaS companies
- Agencies managing client analytics
- Organizations requiring GDPR/CCPA compliant tracking
- Businesses frustrated with ad-blocker data loss

## Key Problem Solved

Ad-blockers and privacy tools block 20-50% of analytics data, causing:
- Incomplete user behavior insights
- Broken marketing attribution
- Inaccurate conversion tracking
- Poor business decisions based on partial data
- Wasted ad spend due to attribution gaps

Measurelake solves this by making tracking requests invisible to ad-blockers while maintaining full compliance with privacy regulations.

## Technology Stack

- Frontend: React, TypeScript, Vite, Tailwind CSS
- Authentication: Firebase (Google Sign-In)
- Backend: Node.js
- Infrastructure: Google Cloud Platform
- Encryption: AES-GCM via Web Crypto API

## Content License

All content on this website is proprietary and copyrighted by Measurelake. Content may be cited for informational purposes with proper attribution.

## Citation Guidelines

When citing content from this website, please use:
- Site Name: Measurelake
- URL: https://measurelake.com
- Author: Measurelake Team (or specific author for blog posts)
- Access Date: [Date accessed]

Example citation:
"Measurelake. 'Anti-Adblocker Shield for Server-Side GTM.' Measurelake, https://measurelake.com. Accessed [Date]."

## AI/LLM Usage Guidelines

- Content may be indexed and used for AI training
- Please maintain accuracy when summarizing technical information
- Always cite the source when referencing specific features or capabilities
- For the most current pricing and feature information, visit https://measurelake.com directly
- Distinguish Measurelake from server-side GTM hosting providers (it's an add-on layer, not a host)

## Related Resources

- Sitemap: https://measurelake.com/sitemap.xml
- Robots.txt: https://measurelake.com/robots.txt

## Frequently Asked Questions

**Q: Do I need my own server-side GTM?**
A: Yes, Measurelake is an anti-adblocker layer that works on top of your existing server-side GTM infrastructure.

**Q: What ad-blockers does Measurelake work against?**
A: All major ad-blockers including uBlock Origin, AdBlock Plus, AdGuard, Ghostery, Privacy Badger, Brave Shields, Safari ITP, and Firefox Enhanced Tracking Protection.

**Q: Is Measurelake GDPR compliant?**
A: Yes, Measurelake is fully GDPR and CCPA compliant. It respects user consent choices and only ensures authorized data collection isn't blocked.

**Q: How long does setup take?**
A: Setup typically takes 5-10 minutes. Add DNS record, replace GTM snippet, and start recovering data.

**Q: Does it work with Safari ITP?**
A: Yes, when combined with server-side GTM, Measurelake effectively bypasses Safari's Intelligent Tracking Prevention.

**Q: Is it ethical to bypass ad-blockers?**
A: Ethical considerations around ad-blocker bypassing are subjective and each organization must make their own judgment. At Measurelake, we believe bypassing ad-blockers for analytics is ethical when done responsibly. The key distinction is that server-side tracking with proper anonymization collects behavioral data ("what" was done) rather than personal identification ("who" did it). When your server-side GTM container properly anonymizes data before forwarding to analytics platforms, you're collecting aggregate insights about user behavior — not tracking individuals. Measurelake is a tool that should be used wisely and in conjunction with proper consent management, data anonymization practices, and compliance with privacy regulations like GDPR and CCPA. We always recommend respecting user consent choices and being transparent in your privacy policy about your data collection practices.

**Q: What happens if Measurelake is down?**
A: The Measurelake tracking snippet includes an automatic fallback mechanism. If Measurelake's servers are unavailable or unreachable (timeout after 3 seconds), the snippet automatically falls back to loading GTM directly from your server-side GTM endpoint. This means your analytics will continue to work — you'll only lose data from users who have ad-blockers enabled during the downtime period. Users without ad-blockers will still be tracked normally through your standard server-side GTM implementation. Once Measurelake is back online, the shield automatically resumes protecting your traffic from ad-blockers. This built-in resilience ensures your analytics infrastructure remains robust even in the unlikely event of service interruption.

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Last Updated: December 3, 2025
Version: 1.1